About Shift Nutrition & Counselling
You can know exactly what you're "supposed" to eat, right down to the calories in a cup of rice, and still find it hard.
That's because the food was never the whole story.
Food, digestion, mental health, and emotional wellbeing are deeply connected, so we look beyond symptoms to understand everything shaping your experience.
Where nutrition and mental health meet
“In my family, food was the conduit for love.
A note from our founder
I grew up in a mixed-race household with a Chinese mother, where there was always an abundance of food and an abundance of love. It taught me early that there are many good ways to eat, to live, and to be in a body. This kind of care is something I want to pass on to every client.
Over two decades in eating-disorder care, I kept seeing the same gap. Smart women knew a lot about nutrition and were still miserable around food, because no one was treating the relationship underneath.
I built Shift Nutrition & Counselling to do things differently. In [year] I brought on Lily, a dietitian who shares my approach and specializes in gut and digestive health. We're honoured to walk with women as they heal their relationship with food, and their health along with it.”
Jessica
Jessica Begg
Founder - Shift Nutrition and Counselling
More than a meal plan
Your health
We help with health concerns like gut and digestion, blood sugar, cholesterol, and energy. Our approach is practical and evidence-based, not another fad diet.
Your relationship with food
For a lot of the women we see, food is tangled up with stress, history, and how they feel in their bodies. When we care for the whole person, healthy eating becomes sustainable (and even enjoyable!).
Weight-neutral & non-diet nutrition
We don't chase the scale.
We work from an anti-diet or non-diet approach, like Health at Every Size® and intuitive eating. Your wellbeing is what's important, not external standards.
If that feels backwards, you're in good company. Most of the women we see come in convinced they need to lose weight to get healthy. They're often surprised that their health improves once we take the focus off the scale entirely.
Our mission
To help women listen to and care for their bodies, and to know they are worthy and enough, exactly as they are.
More than a meal plan
Everyone is welcome
We work with women across the lifespan, and welcome people of all gender identities and expressions.
Against the harm
We stand against fat-phobia, transphobia, racism, and diet culture.
No judgment, no shame
You can bring the whole story here, and we'll listen and support you.
Your Vancouver dietitian & counsellor team
We're a small practice, and we both work from the same weight-neutral, mental-health-informed approach.
Meet Jessica and Lily
Jessica Begg
Registered Dietitian & Registered Clinical Counsellor
Lily Barret
Registered Dietitian
You might have seen us in….
Feel healthy and at-home in your body.
If you've felt exhausted by diet culture, there's another way. Let's work together to give your body the nutrition it needs and rebuild your confidence with food.